Je Suis Calisthenics
Something that could transform the negative image of gangs of youth hanging out in the park into an inspiring one, all the while helping fund the community.
Our combined efforts raised enough funds to design and publish a limited run of 200 custom-designed photo books.
The interest in the book led us to host a two-week event in Notting Hill which attracted over 300 people, achieving in excess of 300k impressions.
Money raised from the proceeds of the book went towards paying for the featured athletes’ personal training qualifications for them to pursue a career in Calisthenics, and continue inspiring others.
Journey To The Blue City is on sale in our shop.