The next 24 hours, this community would see the largest self-initiated relief effort by the British public in recent times.
While planning, we identified that the name Grenfell actually derives from Old English, meaning Green Field. With this knowledge we proposed the green heart, under the rational that if the brand was simple enough to be replicated, it would be shared.
Our #GreenForGrenfell campaign would further reinforce our concept.
It Speaks for itself. Today, Grenfell is synonymous with the Green Heart, and is used to demonstrate support and raise awareness of the tragedy that occurred in 2017.
Grenfell Speaks broadcasts to a following of over 12,000, has had repeated mentions on numerous news channels including Channel 4 and London Time, and is recognised as a main point of contact for community led dialogue in the heart of West London.