Having spent 20 years establishing themselves as an iconic couture brand, luxury fashion label Pokit were now moving towards a marketplace where design meets art.
With that in mind, we were tasked with creating a brand film to accompany the launch of their new website.
Our exploration phase with the co-founder Bayode, revealed to us the underlying value of the brand - confidence, as expressed through conversation and numerous impressions throughout his sketchbook.
Capturing Bayode illustrating, while in free thought came about as a way to metaphorically imply their approach towards bespoke suits, in that they are Designers, not Tailors, while still keeping the allure of the process intact.
“We are pretty tricky, particular and can be impulsive creatives often making our own material. So we were pleasantly surprised to be thrashing out ideas with Kresh candidly and frankly....They managed to capture Bayode’s true self, honestly, with impact and integrity which is what we wanted our audience to respond and connect with.”
Co-Founder of Pokit