Luxury fashion label, Pokit, approached us with the task of creating a brand film to accompany the launch of their new website. Having spent 20 years establishing themselves as an iconic couture brand, they were now moving towards a marketplace where design meets art.
In addition to introducing their deconstructed suits, they wanted to communicate their unique take on the traditional craft of tailoring.
Designers. Not tailors.
Visually we wanted to create the distinction, and by presenting Bayode illustrating in his sketchbook, we could metaphorically imply the handmade touch put into tailoring, all the while still keeping the allure of the process intact.
“We are pretty tricky, particular and can be impulsive creatives often making our own material. So we were pleasantly surprised to be thrashing out ideas with Kresh candidly and frankly....They managed to capture Bayode’s true self, honestly, with impact and integrity which is what we wanted our audience to respond and connect with.”
Co-Founder of Pokit