Slides Framework

The London School of Lucha Libre

Down the back alleys of East London lays the training ground for Britain’s most respected pro wrestling school. Here, aspiring athletes train to earn their position center stage, in a monthly show called Lucha Britannia.

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Brief

From burrito stalls to Frida Kahlo keyrings, 'Mexican Culture' has never been so popular in England. In danger of being written off as a comical fad, we were asked to create an event that could introduce a new audience to the world of Masked Mexican Wrestling - Lucha Libre.

  • Solution

    Documentary is how we begin to tackle any brief. Through a series of interviews, we not only gained insight to the athleticism and theatrics of the art, but also unmasked the emotional transformation felt by the members of the community.

    'The Secret Lives of Lucha’ was created in homage to those day-to-day aficionados moonlighting as heroes.

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    For one night only, the exhibition was held in the arena itself. Guests were able to purchase the work via auction, all the while immersing themselves in the fantasy world of Lucha Libre.

    Results

    With only a month for execution, the evening-event attracted a diverse crowd of over 100 attendees, received press coverage including interviews with The Kick Out Podcast and Jocks & Nerds Magazine, and was even tweeted by The Mexican Embassy.