After 25 years of providing telecommunications support for BT, tech company - Aspiring Panda had evolved, and were in need of a rebrand.
With their long term goals in mind, our aim was to reposition them in the ‘always on’ digital world with a unique value proposition and identity that could reinvigorate the whole family.
Our market research concluded that they would benefit more by positioning themselves as a digital agency, as opposed to a company that sells websites and apps. By focusing on their expertise they would allow for more possibilities with prospective clients.
We needed to add a level of sophistication to their brand whilst remaining friendly and value-oriented.
“Through various workshops and regular back and forth dialogue, I felt confident in Kresh's ability to take on the challenge of portraying us, as they genuinely understood our company as if it were their own.”
-Anoop Panesar, Business Development and Marketing Manager at Aspiring Panda
We based our designs around the semiotics of a circle. Symbolically it implies completeness, but when multiplied in a uniform manner, can suggest motion.
Our final logo design consisted of dots radiating outwards, conveying a sense of expansion and scalability, while enforcing the notion of simplified complexity.
The rebrand was delivered across web, print, exhibition and socials, and packaged alongside a concise Brand Guideline Book which comprised the rules and practices for keeping consistency across all forms of communication.
“The rebrand has allowed us to formalise our sales pitch based on the USPs that Kresh identified. At exhibitions, we found we were being approached by new clientele who have a high perception of our services based on the quality of our branding alone.”
-Anoop Panesar, Aspiring Panda